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No.518 2007.04.19 Korea Federation of Housewives’ Clubs
2007 Excellent Brand Rice Evaluation & Excellent Brand Rice Court

Press Release No. 518, Issued on 19 Apr. 2007

Korea Federation of Housewives’ Clubs

2007 Excellent Brand Rice Evaluation & Excellent Brand Rice Court

The Korea Federation of Housewives’ Clubs will hold the 2007 Excellent Brand Rice Evaluation & Excellent Brand Rice Court under the sponsorship of the Ministry of Agriculture and Forestry at the aT Center in Yangjae-dong, Seocho-gu, at 11 a.m. on April 25 (Wed), 2007. The brand rice evaluation, which is aimed at enhancing the competitiveness of Korean rice by improving the quality of rice and raising consumer confidence in Korean rice, has entered its 5th year. The brand rice evaluation will be carried out on 51 brands of rice that have been recommended by cities, provinces, Nonghyups, Grain Association and the RPC Association. Representatives of consumer groups, officials from the Ministry of Agriculture and Forestry, the director of the National Agriculture Products Quality Management Service (Chung Seung) and the Korea Food Research Institute (Acting President Dong-su Kim) are all expected to attend the event to wish for the success of the Brand Rice Evaluation in 2007. In addition to that, various promotional activities for consumers will be held.

We would like you to promote, attend and encourage the Brand Rice Evaluation to assess rice from all across the nation and enable these brands to attract the public’s attention.

♣Name of event: 2007 Excellent Brand Rice Evaluation & Excellent Brand Rice                        Court

♣Place: 5th Fl. Conference Room and 1st Floor Exhibition Hall B in the aT Center             in Yangjae-dong,  Seocho-gu

.....Part 1 10:30 ~ 12:00 2007 Brand Rice Evaluation (5th Conference Room)

10:30 Registration
11:00 Opening ceremony presided over by Je-suk Lee (Secretary General of                                                  Korea Federation of Housewives’ Clubs)
11:05 National ceremony
11:10 Introduction of guests
11:15 Greetings by Gwang-mo Chung (Korea National Council of Consumer                                                     Organizations)
11:20 Congratulatory address by Hong-su Park (Ministry of Agriculture and                                                                  Forestry)
11:30 Introduction of 2007 Brand Rice Evaluation Plan
                 / Jeong-su Lee (Acting Secretary General Korea National Council                                         of Consumer Organizations)
11:40 Announcement of inauguration of 2007 Brand Rice Evaluation
                / Cheon-ju Kim (Korea Federation of Housewives Clubs)
11:50 Introduction of local governments and companies participating in the 2007          Brand Rice Evaluation  
11:55 Closing ceremony

....... Part 2 12:00~17:00 Excellent Brand Rice Court
                                                                  (1F. Exhibition Hall No. 1 B)
        A festival for excellent brand rice and consumers from 2003 to 2006
        Introduction of the participating brands for 2007

▶ For inquiries, please contact: Sun-bok Kim, General Affairs Manager of Korea Federation of Housewives’ Clubs (02-752-4227~9)



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